What Are Good Newsletter Topics?
Choosing Excellent Subjects to Write About
After deciding to start a newsletter, you may be wondering, what are good newsletter topics to write about?
Choosing your newsletter name is the first step in determining what the focus of your newsletter will be.
The next step is to pick topics that fit the focus of your newsletter.
By providing helpful information that targets the interests of your audience, your subscribers will look forward to receiving your emails.
To get started, I suggest making a master-list of potential newsletter topics.
This will help you organize the material into different subjects and give you a base of topics to write about.
You can use the ideas below to help you get started making your master list of possible topics.
Newsletter Topics That Never Grow Old...
- Answer Common Questions: What are some of the questions
that your website visitors frequently ask? Going through your frequently
asked questions can give you a lot of material for different topics,
with each question serving as the basis of discussion in your
- Visit the Forums: If you haven't started getting feedback
and questions from your website visitors, try visiting the forums that
target your market. This will allow you to get a feel for what the
people in your niche want and need. You can then address their concerns
in your publication.
- Get Visitor Feedback: If you're still stumped, consider
letting your visitors tell you what they want to read about. The easiest
way to do this is by adding an "Ask the Editor" section to your
newsletter and website. The input from people who take the time to ask
for advice can make for some great newsletter topics. Plus, your readers
will love your newsletter because it provides them with the exact
information they need.
- Write How-to Articles: People are always looking for an
easier way to do things, and you can be their source of information. For
example, if your website focuses on pet care, you may want to write a
newsletter about "What to look for when buying dog food" or "How to
litter-train your kitten."
- Offer a Tip List: This can be a way to spice up your
newsletter and provide quality information at the same time. For
example, one newsletter topic might be "10 essential steps to
understanding your pet", or "5 easy ways to get your dog to obey."
Another idea is to make a list of your favorite resources, books, or
websites to share with your readers.
- Provide Product Reviews: By writing honest reviews about
products, you can help your readers make informed choices. This can also
be a way to generate affiliate commissions, but this should not be your
main motivation for writing the review. Only write a good review if you
truly believe in the product. Also, don't be afraid to point out any
shortcomings of the product, such as ease of use or price.
- Recycle Your Old Website Articles: If some of the articles
on your website provide relevant information that your subscribers can
use, consider sending them out to your readers. There's a good chance
that most haven't seen the material before.
- Use Reprint Articles: It can be a daunting task to come up
with fresh material on a regular basis. When you're looking for fresh
ideas and content, you can use reprint articles available at the article banks and directories
to fill out your newsletter topics. Writers that submit to these
websites make their content available for publication on the condition
that their resource information is included when you publish the
- Include News Updates: You can include brief news items that
are related to your topic. Your subscribers will appreciate being able
to stay on top of what is going on your specific market, especially if
it has a commentary on how it might affect them.
- Use Quotations: Another idea to stretch out your newsletter
topics is to use inspirational or educational quotations. You can send
out daily quotations, use them to build the topic for your individual
newsletters, or send out quotations in between your regular newsletters.
When thinking about what are good newsletter topics for your market,
your main consideration should be providing quality content that your
readers will find useful.
You can use the ideas above to help you get
started building a list of potential newsletter topics.
By adding to
your list as new ideas come to mind, you will have a good supply of
Once you have chosen some topic for your newsletter, you can begin
deciding how you will send your newsletter and get people to sign up to
In our next lesson, we will discuss the various newsletter
delivery systems and choosing the best one for your niche.
Next page: Effectively Deliver Your Newsletter
Previous: How to Choose Good Names For Your Newsletter
Related: How to Write Keyword Articles
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