Using Newsletters For Business Development

Have you considered using newsletters for business development and wondered if it is really worth the effort? Just think about it for a minute. When people subscribe to a newsletter, they willingly give their email address in exchange for the opportunity to receive information on a specific topic.

This single action can turn mere website visitors into potential customers by opening the door to continuing communication. When you consider that companies who offer a newsletter have more follow up sales and traffic, using newsletters for business development can be a very important part of your marketing plan.

The benefits of using newsletters for business development

  • You can maintain contact with interested prospects - 
    Most marketers will tell you that it is cheaper to keep a customer than it is to find a new one. A newsletter allows you to keep in touch with the very people who have already shown an interest in what you have to offer. By providing relevant information on a regular basis, you can keep your name, website, and products fresh on your subscriber's minds.
  • You can establish your credibility with potential customers - 
    It usually takes people seven to nine times of reading your material to believe in you. A newsletter allows you extended contact with people, so you have the opportunity to present information to them on a continuing basis. After reading your newsletter articles over a period of time, subscribers will begin to know and trust what you have to say.
  • Newsletters can drive traffic back to your website - 
    By publishing and distributing a newsletter, you can lead your subscribers back to your website over and over again. This is really important when you consider that most people rarely think about returning to a specific website without prompting. Sure, they might recognize your site when searching for information on the search engines, but you still have to compete against all the other listings for their attention. The more subscribers you have, the more opportunity you have to drive traffic back to your site.
  • Marketing is easier with a newsletter - 
    While you hope first-time visitors will purchase from your website, this doesn't happen the majority of the time. It normally takes multiple exposures to your marketing message before someone actually makes a purchase. Once a person signs up for your newsletter, along with the practical content of your newsletter, you also have more opportunities to introduce them to your services and products. Your subscriber list becomes a market willing to do business with you because they know, like, and trust you. You can literally turn one-time website visitors into your best customers.

As you can see, setting up a newsletter is important for any business interested in making sales and increasing business. When using newsletters for business development, your subscriber list may very well become one of the most important assets of your business. In our next lesson, we will discuss how to develop a name for your newsletter

Next page: Finding Good Newsletter Names
Previous page: Search Engine Performance Marketing

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