What Does A Logo Do

Just what does a logo do for your website? It gives visitors the first impression of your website. Ideally, your logo will represent the essence of your site, whether it's classy, serious, business-like, or off-beat. A website logo also helps contribute a consistent look and feel throughout all the pages of a website.

An important consideration when building your website is the design of your logo. The following article gives you some tips to consider when designing your logo.

What Do You Need to Know Before You Design Your Own Logo?

Everyone’s got ’em. You likely see the “Nike Swoosh” logo everywhere you go. And you know the Texaco station at the corner by its distinctive “star.” So, you’re thinking, “My business needs a logo, too.” Maybe you want to design your own logo too.

Why create a logo for your company?

Because a logo:

  • Visually represents your company in a graphic form (a picture is worth a thousand words, remember?)
  • Instantly communicates your company’s essence: what it does and what it stands for.
  • Complements your company’s ongoing identity package so your customers can recognize it year after year.

But not just any logo will do. A good logo is simple yet sophisticated. Don’t be fooled that a logo design that looks simple (like the Texaco “star”) has been easy to create. Less is better, but getting to “less” requires a process of combining symbols, colors, typography, negative and positive space into a compact unit. Once these elements have been combined, they have to be refined and the best one selected. That’s why designers present several preliminary designs (called comps) for decision-makers to analyze, modify, and then accept.

What should you know about creating the right logo?

Your job as designer or decision-maker is to make sure the logo is a strong, balanced image that communicates clearly and has no clutter. The logo should be bold and easily seen at a glance. For example, on a well-designed logo, strong lines and letters show up better than thin, delicate lines and fonts.

The logo’s graphic imagery must be appropriate for the business. The graphic itself should work as a unit with the company name. It should achieve a look that’s distinctive, yet not trendy. It’s best to avoid trendy typestyles and extremely tall or wide shapes. You want your logo to look good for a long time.

Choose an appropriate spot color (or two) and make note of its ink formula. The formula is a blend of various inks that’s given a PMS number so the color combination is easily communicated to the printer. You’ll refer to that PMS number when you print jobs in the future so you can be sure the color on your logo will consistently be the same.

What elements make a successful logo?

Here are 10 logo design tips that professionals use:

1.  Simple, yet sophisticated

2.  Distinctive, bold, and graphic (no thin lines)

3.  Not extremely tall or wide

4.  Not trendy or old-fashioned

5.  Looks in balance

6.  Works well in all sizes

7.  Works well in color or black and white

8.  Graphic element and name work together as a unit

9.  Communicates your business clearly

10. Uses graphics and fonts appropriate for your business


About the Author Karen Saunders is the author of "Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools!" Hundreds of business owners have used her simple do-it-yourself design system to create stunning marketing materials that really SELL their products and services! Pick up FREE articles, audio classes, eCourse and ezines at http://www.macgraphics.net.

So, what does a logo do? A distinctive logo communicates your website personality. Take some time to look at your competition to see what type of impression (or look-and-feel) that they convey with their logos and if it fits with the industry. 

When you design your logo, aim for an image that reflects your businesses philosophies and that of your potential customer. Get all these elements right and you will have a great logo that will stand the test of time! The tips above can help you design a logo that will be right for your site.

Another important consideration in the design process will be your website navigation, which is determined by your website structure and how it's organized.

Next: Organizing a Website
Previous Page: Good Web Page Design

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