In this lesson you will get meta keywords advice for choosing the keywords for your individual pages.
This is important because it will help determine your search engine rankings for these pages, which in turn will increase your overall website traffic.
In our last lesson, we discussed the importance of organizing a website into a logical three level structure.
You home page describes what your website is about and leads your visitors to the different sections of your site.
These various sections point visitors to the individual pages that relate to each section. And these individual pages make up the third level of your website.
Once you have set up the basic layout of your website, it is beneficial to choose the most important keywords for each individual page.
This will help you pinpoint exactly what each page will be about, plus it will help you write the title and description of each page when you begin to build your website.
More importantly, this list of keywords for each page will be used in your meta keywords tag (don't worry if you don't know what this means because we will cover it in our discussion on building individual pages).
Get at least three keyword phrases for each page.
Ideally, you should try to get at least three keyword phrases for each page of your website. You will also want to add some general keywords that relate to your topic, but aren't specific to your individual topic.
The reason for this is that you don't want to have too many keywords or repeat the same keyword over and over. When you begin choosing your keywords for each individual topic, you want to start with your most specific keyword phrase.
You can then add another keyword phrase that is slightly different from your first keyword (such as a singular or plural version). After this, you can add one or two general keywords that are related to your website topic and the specific page.
The reason for doing this is that it allows search engines to find your page through word combinations. Your general keywords are the ones that have a high demand.
First we will start with the meta keywords for your home page.
This should be fairly easy if you used your keyword research to help refine your website concept and choose your optimal domain name.
Your most important keyword phrase will probably be the keywords from your domain name, which is the main focus of your website.
You can also add more general keyword phrases that are related to the main keyword phrase for your site. You can also use variations of your specific keywords, such as singular and plural versions.
For example, we will apply the meta keywords advice to our hypothetical cat supply store.
Here are the main keyword phrases for our cat supplies home page (opens new browser window).
As you can see, the most profitable keyword phrase is cat supply, so this will be our first keyword phrase.
We will then add our other keywords, which are variations and general keywords, separating them by commas. For our example, our keyword list would be: cat supply, cat, kitten, pet supplies, cat products.
As you can see, we have added some more general terms, such as cat, kitten, and pet supplies.
These are keywords that are in high demand, and will yield targeted traffic when someone searching types in a word combination, such as pet supplies for cats.
Using the above meta keywords advice process, you can organize your keyword phrases for your homepage.
Now we will work on the keyword phrases for your second level sections of your website.
When you researched your keywords, you were able to group the keywords according to related terms.
Each group of these related keywords will belong to a separate section of your website. You also probably discovered keywords that were similar to your main key word for each section.
You can use these similar or related keyword phrases to build your keyword list for your second level sections. For our cat supply store, we discovered that cat food was a profitable term.
We will use this as a section of our website. Here are the keywords that focus on the term cat food in general, using our meta keywords advice (opens new browser window).
As you can see, our most profitable keyword phrase is "Compare Cat Foods".
Even though we could get a good search engine ranking with this keyword phrase, it might better serve as a level three page for this section.
Our next most profitable keyword would then be "best cat foods". This can be our main keyword, followed by related and general keywords, in this fashion: best cat foods, feeding cats, cat food, cats, kittens.
After you determine the main keywords for each of your individual sections of your website, you can work on the keywords for the pages that will belong in each section.
Using the same method as above, choose the main keyword phrases for each page, followed by the less profitable and more general keywords.
Using the cat food example from above, some keywords that are related to cat food are premium cat food, wellness cat food, science diet cat food, natural cat food, Iams cat food, etc.
For our example, we will expand the keyword phrases that deal with wellness cat food (opens new browser window).
Even though our most profitable keyword is Wellness natural pet food, we won't use it as our first keyword because it doesn't talk specifically about cat food.
We can use it as one of our general keyword phrases, though.
We also won't use wellness super5mix cat food as our first keyword phrase because we will probably offer different brands of wellness cat food on this page.
Therefore, our first keyword phrase will be wellness cat foods, followed by wellness pet food, wellness super5mix, cat food, and cats.
You should build your keyword list for each individual section and page of your website.
Your keyword lists will help you pinpoint each page to a very specific topic, helping you to write the title and description for each specific page.
When you begin building your website, your first keyword phrase for each page will most likely be used as your page or file name.
Save all of your work, because you will use this advice on using meta keywords as you build your website and begin to add pages to it.
In our next lesson, we will discuss....
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Related: Choosing the Right Keywords