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Finding Good Newsletter NamesBrainstorming potential newsletter names is an important step in publishing your own newsletter. You want choose a name that is descriptive of your subject and catchy enough to get people to subscribe. So how do you get started? Begin by determining the focus of your newsletter The focus of your newsletter will closely mirror the focus of your website. This allows you to use the main keywords for your niche to explain what the newsletter content will be about. An example of this might be Canine Times. You can also use your target market to name your newsletter, such as the Handyman Helper newsletter. Focusing your newsletter name lets your subscribers know that they will be receiving information targeted towards their interests. Words that add value to newsletter names Once you've determined the main focus of your newsletter, in addition to your main keywords, you can use the words below to help add value to your newsletter name. Typically, you don't need to start your newsletter name with the word "The" or end with the word "Newsletter", unless it just fits well (such as in "The Garden Helper"). If you have more than two keywords to begin with, including both of these words can make your newsletter name too long. Whether to include "The" or "Newsletter" is a matter of personal preference, though. I've included sample newsletter names beside the helper words so that you can see how people have incorporated these words.
Brainstorm potential newsletter names Once you've decided what the main theme of your newsletter will be, you can start brainstorming potential names. Try to keep your newsletter name fairly short. Usually, good newsletter names are between 2 - 4 words long and describe the topic of your newsletter. Names should be less than 60 characters long so that they will be readable in the subject line of subscribers email systems. Brainstorm at least 15 different names for your newsletter. The more names that you can come up with, the better chance you will have of finding the perfect one. Try to be unique It's a good idea to take your initial list of potential newsletter names and make sure that someone else isn't already using them. You can start by checking for existing newsletters by searching for "ezine directories" or "newsletter directories" in the search engines. You can also type in your potential newsletter titles (followed by the word newsletter) directly into the search engines to see if they are already taken. Doing this extra research will allow you to see how much competition there is, plus it can give you ideas for future content. Picking the perfect newsletter name As you go through your list, weed out the names that don't really describe your niche and those that are already being used by someone else. Once you have narrowed your list down to 4 or 5, let it rest for a while or maybe even sleep on it. When your brain is fresh, it is able to take in the material in a more objective manner. At this point, you may be able to pick out the best one right away. If not, pick your favorites and ask your friends, co-workers, or family for their opinion. Ask them what benefits they think they would receive just by reading the name of your newsletter. This can provide a lot of insight into people's first impression of your newsletter, and you want to choose the one that gets people excited the most. Your newsletter name should be simple, catchy, and descriptive enough that your subscribers will instantly recognize it in their in-box and read your newsletter. Once you have chosen the best name for your newsletter, you can begin to consider what to put in it. In our next lesson, we will discuss what are good newsletter topics, and how to find good content for your newsletter. Next
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